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Global Snail Beauty Products Market (2023 Edition): Analysis By Product Type (Creams, Serums, Masks, Others), Target, Sales Channel, By Region, By Country: Market Insights and Forecast (2018-2028)

Category: Consumer Goods and Services

Publish Date: June 2023

No. of Pages: 250

Format: Pdf

  • USD

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What is Snail Beauty?

The term "snail beauty" refers to the practice of utilizing cosmetic and skincare products containing snail-derived components, most notably snail mucus. Snail mucin is a kind of secretion produced by snails, most often those of the species Helix aspersa or Helix snails. 

This mucin is rich in beneficial compounds such as hyaluronic acid, glycoproteins, peptides, and antioxidants. 

Snail mucin is a common principal component in a variety of skincare formulas, including but not limited to serums, creams, masks, and other forms of snail-mucin-based cosmetic products.

 Snail Beauty Market Overview

The Snail Beauty Market is expected to witness a robust growth rate in at CAGR 9.46 % during the period 2024 to 2028. The market is valued at USD 771.56 Million in 2022 which is expected to reach USD 1333.18 Million in 2028. The global Snail Beauty market is expected to grow in the coming years, driven by driven by factors such as increasing demand for anti-ageing cosmetics, and growing disposable income. 

Additionally, Snail Beauty products are beneficial for many skin conditions such as acne and Eczema, due to their high global prevalence the demand for snail beauty products is growing consequentially. 

Increasing demand of Natural Ingredients in Skincare

Consumer demands for healthier and more sustainable options are driving a shift toward natural compounds in cosmetics. Consumers are becoming more aware of the potentially harmful consequences of synthetic chemicals in traditional skincare products. Chemicals that are toxic and artificial additives can irritate the skin, foster allergies, and cause damage over time. As a result, customers are actively pursuing natural, plant-based, and organic skincare solutions.

Snail mucin, a major element in snail cosmetic products, has recently received much attention. Snail mucin is a restorative and therapeutic substance produced from snails (particularly the Cryptomphalus aspersa species). This naturally occurring substance contains glycoproteins, hyaluronic acid, peptides, and antioxidants

Ethical concerns 

Customer perception, governmental regulations, and industry business practices can all be influenced by moral and ethical concerns. The care of the snails involved in the production process is one of the most serious ethical issues facing the snail beauty industry. Snails are commonly collected from their natural habitats or maintained in captivity for commercial purposes, and their secretion is extracted. 

Ethical issues have a significant influence on the snail beauty business, impacting both customer opinion and company operations. Among the key ethical issues facing the snail beauty business are animal care, sustainability, transparency, alternative testing methodologies, cultural sensitivity, and the lack of regulatory frameworks. 

Segment-Wise Insights

Creams segment accounts for USD 279.97 Million in 2022

Creams have a high-water content, which helps rejuvenate the skin and enables the entry of essential ingredients. As a result, creams are a popular choice for snail mucin products.

The viscosity of Snail Mucin Creams is semi-solid, falling in between lotions and solid ointments. As a result of this, they have a high degree of adaptability and are suitable for a wide variety of applications. For instance, COSRX's Advanced Snail 92 All-In-One Cream may be used to the face, utilized as a therapy for under the eyes, or applied as a hand and foot cream to alleviate dryness. 

Regional Insights        

According to Azoth Analytics Estimates, Asia Pacific accounts for ~37% share in 2022. Large youth population of the region with growing disposable income is a key driver of snail beauty market.

Additionally, The promotion of the sale of products and therapies for Snail Beauty is aided by rising availability of international products on E-commerce channels.

Competitive Landscape

The Global Snail Beauty Products Market  is fragmented, with 10 global players accounting for approximately 65% of market revenue.


The manufacturers with a vast global footprint and brand image among service providers, retailers, and Sales Channel, large businesses such as COSRX, Mizon and Benton Inc. are expected to dominate the market.


Leading companies in the Global Snail Beauty Market include:

  • Tonymoly Co., Ltd. 
  • Seoul Ceuticals 
  • Beauty of Joseon 
  • Mizon
  • Yeouth
  • Biopelle
  • Nature Republic 
  • Benton Inc. 

Strategic Developments in the Snail Beauty Market

  • February, 2023 : Itochu Corporation, a brand operator located in Tokyo, has successfully competed for the exclusive rights to market the South Korean cosmetics brand TonyMoly in Japan.
  • April, 2023: Actress Elizabeth Olsen has been named Missha's global ambassador and the face of its new "Beauty is Reality" campaign.

Segmentations in the Report

By Product Type

  • Creams
  • Serums
  • Masks
  • Other Product Types

By  Target Type

  • Anti- Aging
  • Barrier Repair
  • Anti Acne
  • Other Targets

By  Sales Channel

  • Hypermarkets/ Supermarkets 
  • Specialty Stores
  • E-Commerce

By Region

  • Americas 
  • Europe
  • Asia-Pacific
  • Middle East & Africa


Frequently Asked Questions

What is the expected market value of Snail Beauty Market in 2028?

Global Snail Beauty Market is expected to be valued at USD 1333.18 Million in 2028. 

At what growth rate is Snail Beauty Market expected to grow in the forecast period?

During  2023-2028, Snail Beauty Market is expected to grow at CAGR of 9.46 %.

Which Region dominates the Snail Beauty Market?

Asia Pacific contributes the largest revenue share in the Snail Beauty Market and is expected to continue in the forecast period as well.

At what rate will Asia Pacific Snail Beauty Market Grow?

During 2023-2028, Asia Pacific Snail Beauty Market is expected to grow at a CAGR of 10.82 %.

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