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Europe Video Streaming Market (2023 Edition) – Analysis by Component (Hardware, Software, Services), Type (On-Demand, Live), End-User: Size, Insights, Competition and Forecast (2023-2028)

Category: Consumer Goods and Services

Publish Date: May 2023

No. of Pages: 120

Format: Pdf

  • USD

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What is Video Streaming?

Video streaming is the technique of transmitting video material in real-time via the internet, allowing viewers to watch videos without first downloading them. Video data is transferred in tiny packets from the server to the user's device via video streaming, and the video is played as the data is received.

This is in contradiction to typical video distribution techniques, which require users to download the complete video file before they can see it. Users may begin watching a video nearly instantly using video streaming and can go forward or rewind as needed.

Video Streaming Market Overview

The Video Streaming Market is showing growth at a CAGR of 13.98% in 2021 and is expected to witness a robust growth rate at a CAGR of 15.20% during the period 2023 to 2028. The market is valued at USD 18758.60 Million in 2021 which is expected to reach in 2028 at USD 50165.50 Million. In recent years, there has been a rise in the popularity of video streaming services. Websites such as YouTube, Netflix, and Hulu enable users to watch a wide collection of videos and movies anytime. Live events such as sporting competitions, concerts, and conferences may all be streamed via video streaming, enabling viewers from all over the world to experience the event in real-time no matter where they are located.

The Global Video Streaming  Market is expected to grow in the forecast period and register a market value of USD 50165.50 Million in 2028 at a CAGR of 15.20% during the forecast period. The demand for video streaming services is increasing along with the number of individuals who are able to access high-speed internet. This pattern is especially prevalent in developing economies, which are experiencing quick increases in internet penetration.

One of the primary factors driving the Video streaming Market is the growing adoption of Mobile devices. Many individuals throughout the world now access the internet primarily through mobile devices. The increasing use of smartphones and tablets, as well as the growth of mobile networks and the availability of low-cost data plans, are driving this trend. As a result, more individuals are streaming videos on their mobile devices while on the go, which is contributing to the growth of the video streaming industry.

Advancements in technology

Technology advancements have been a primary driver of the video streaming industry, as new technologies have broadened the possibilities for video streaming and generated new development potential. For instance, the introduction of new video technologies such as 4K and 8K video has resulted in a major improvement in video streaming quality. These technologies offer far more detail and clarity than typical HD video, making video streaming a more engaging and appealing experience for viewers.

Segment-Wise Insights

Broadcasting accounts for USD 2002.04 Million in 2021

Broadcasting is an important part of the video streaming business since it allows video material to be distributed in real-time to a broad audience. The technique of transmitting an event, such as a sports game or a concert, to a wide audience through the internet is known as video streaming broadcasting. 

Broadcasting, for instance, is a key medium for broadcasting news and current events to a big audience. Live news broadcasts and political events may be streamed via the internet, keeping viewers informed and up to speed on the most recent happenings.

Country Insights         

According to Azoth Analytics Estimates, the United Kingdom accounts for the largest revenue share in 2021. Growth in the United Kingdom Video Streaming market is supported by factors such as the Increasing adoption of streaming services such as Netflix and Prime Video. 

Moreover, Consumers in the United Kingdom are increasingly accessing video material on their mobile devices, fueling demand for mobile-friendly streaming services. Responding to this trend, providers are developing mobile apps and optimizing their respective platforms for mobile viewing.

Competitive Landscape

Global Video Streaming Market is fragmented with the top 10 companies accounting for a significant revenue share in the year 2021. Leading companies and brands in the market are executing different strategies and partnerships to strengthen their foothold and increase their competitiveness and product offerings in the market.

Ericsson, Cisco System Inco., Amazon Web Services, and IBM, among others, are the leading companies in the Global Video Streaming  Market.

Leading companies in the Global Video Streaming  Market include:

  • Ericsson
  • Cisco System Inco.
  • Brightcove Inc.
  • Harmonic Inc.
  • Wowza
  • Amazon Web Services
  • IBM
  • Kaltura Inc.
  • Akamai Technology
  • Edgio

Recent Investment in the Video Streaming Market

  • Tencent, a Chinese technology business, has also made significant investments in the video streaming sector, pledging more than $1.5 billion to content by 2020. With over 120 million paying members, Tencent Video has grown to become one of China's top streaming providers.
  • Amazon has made significant investments in its Prime Video service, allegedly spending more than $7 billion on content in 2019. With over 150 million customers globally, this investment has helped Prime Video establish itself as a prominent player in the video streaming business.

Segmentations in the Report

By Component

  • Hardware
  • Software
  • Services

By Video Streaming Type

  • On-Demand
  • Live

By End-use 

  • Broadcasting
  • BFSI
  • Education
  • Media and Entertainment
  • Others

By Country

  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Rest of Europe

Frequently Asked Questions

1. What is the expected market value of the Video Streaming Market in 2028?

Ans: Global Video Streaming Market is expected to be valued at USD 50165.50 Million in 2028. 

2. At what growth rate is Video Streaming Market expected to grow in the forecast period?

Ans: During 2023-2028, Video Streaming Market is expected to grow at a CAGR of 15.20%.

3. Which Country dominates the Video Streaming Market?

Ans: The United Kingdom contributes the largest revenue share in the Video Streaming Market and is expected to continue in the forecast period as well.

4. Which are the leading companies in the Video Streaming Market?

Ans: The leading companies in Video Streaming  Market are Ericsson, Cisco System Inco., Brightcove Inc., Harmonic Inc., Wowza, Amazon Web Services, IBM, Kaltura Inc., Akamai Technology, Edgio

5. At what rate will Germany Video Streaming  Market Grow?

Ans: During 2023-2028, Germany Video Streaming  Market is expected to grow at a CAGR of 15.52%.

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