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Global Active Cosmetics Market (2023 Edition): Analysis By Product Type (Skincare, Haircare, Others), End User (Men, Women), Distribution Channel (Pharmacies, Department Stores, Medi-spa, E-Retail): Market Size, Insights, Competition, Covid-19 Impact and Forecast (2023-2028)

Category: Consumer Goods and Services

Publish Date: March 2023

No. of Pages: 250

Format: Pdf

  • USD

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What are Active Cosmetics?

Active Cosmetics refers to products that are scientifically proven to change skin at cellular level. Active cosmetics contains formulation based active ingredients for long term improvement in skin and hair problems such as skin aging, acne, wrinkles, pigmentation, hair fall, dandruff, among others. 

Active Cosmetics Market Overview

The Active Cosmetics market showcased growth at a CAGR of 5.50% during 2018-2021. The market was valued at USD 8044.25 Million in 2021 which is expected to reach USD 18480.76 Million in 2028. The market for Active Cosmetics is driven by growing concerns about aging skin, increasing interest in anti-pollution products and need for appealing skin tone. Further, The growing desire for youthful appearance and healthy skin is likely to influence demand for different anti aging products including active gels, creams, lotions. 

The Global Active Cosmetics Market is expected to grow in the forecast period and register a market value of USD 18480.76 million in 2028 at a CAGR of 12.89% during the forecast period. . Various chemicals used as ingredients in beauty and personal care products can have adverse side effects on the skin. Similarly, long-term and extensive use of haircare commodities containing harsh chemicals can lead to numerous hair problems such as hair fall, premature greying etc.

One of the latest trends, that has picked up well, is the use of active cosmetics containing active ingredients such as retinol, Alpha Hydroxy Acids (AHA), Beta Hydroxy Acids (BHA), ceramides and benzoyl peroxide, each of which dealing with different skin and hair concerns. 

Rising Ageing Population is backing the growth in Active Cosmetics Market

As per World Bank reports, share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion by year 2030. The market demand for active cosmetics is expected to be fuelled by consumers' growing awareness of age-related skin issues such fine lines, wrinkles, and dullness of skin, as well as their increased propensity to spend on products that assist them proclaim their skin's youth. 

Several prominent companies, therefore, sell creams and lotions that include high concentrations of active substances such ceramides, retinol, Hydroquinone, and alpha-hydroxy acids to reduce or get rid of wrinkles, age lines, and puffiness around the eyes. Active skincare, color cosmetics and haircare products that promote benefits for mature skin and hair, textures and advertising are key to increasing engagement and usage among seniors.

Availability of Conventional Cosmetics poses a challenge for the Active Cosmetics Market

The availability of conventional products enables a broader group of consumers to buy affordable brands which is likely to devalue the sales of active cosmetics since the low price cosmetics are available for everyone. 

Brands such as Maybelline, Nivea, L’oreal offers chemical based skincare at low price ranging from USD 5 to USD 10.  Active cosmetics, on the other hand contains raw material such as retinol, hydraulic acid that are used for specific skin or hair problems, whose costs are comparatively higher than conventional cosmetics, which is likely to impact growth of Active Cosmetics.

Segment-Wise Insights

Skincare products accounts for USD 5034.24 Million in 2021

Skin concerns such as pollution, sun protection, workplace stress are factors driving the interest in active skincare products. Skincare products holds major share in Active Cosmetics market owing to high demand for antioxidant, anti-aging, antimicrobial properties. The products are used for treating various skin conditions such as breakouts, clogged pores, redness and inflammation, aging etc.

Pharmacies/Drugstores contribute the maximum share in Active Cosmetics Market

Active cosmetics are most commonly supplied via Pharmacies and drugstores as the stores are accessible and products sold are proven to be trustworthy.  Also, active cosmetics are sometimes advised by doctors for specific skin problems and are also considered as OTC products, which are easily available at any drugstore nearby locality. 

Regional Insights        

According to Azoth Analytics Estimates, Europe accounts for the largest revenue share in 2022 backed by presence of prominent companies in the region such as L’oreal, Givaudan, Croda, BASF, holding approximately 20% share in global cosmetics market. Moreover, Europe poses high demand for UV damage protection products as their skin is highly sensitive towards harmful rays. Thus, factors such as the growing incidence of skin cancer in the European countries and aging have driven demand for skin-protecting cosmetics.

Competitive Landscape

Global Active Cosmetics Market is fragmented with top 5 companies accounting for a significant revenue share in the year 2022. Leading companies and brands in the market are executing different strategies and partnerships to strengthen the foothold and increase the competitiveness and product offerings in the market.

BASF, Croda International, Givaudan, International Flavors & Fragrances Inc., amidst others are the leading companies in the Global Active Cosmetics Market.

Leading companies in the Global Active Cosmetics Market include:


Croda International 

L’Oréal SA

International Flavors & Fragrances Inc


Symrise AG


Beiersdorf AG


Casida GmbH

Recent Developments in the Active Cosmetics Market

  • In February 2023, Givaudan launches RetiLife, a molecule for anti-ageing and a breakthrough evolution for the cosmetic industry.
  • In February 2023, Croda International Inc. acquired Solus Biotech, a global leader in premium, biotechnology-derived beauty actives.

Segmentations in the Report

By Product Type

  • Skincare
  • Haircare
  • Others

By End User

  • Men
  • Women

By Distribution Channel 

  • Pharmacies/Drugstores
  • Department Stores
  • Medi-Spa
  • E-Retail

By Region

  • Americas
  • Europe
  • Asia-Pacific
  • Middle East & Africa


Frequently Asked Questions

What is the expected market value of Active Cosmetics Market in 2028?

Global Active Cosmetics Market is expected to be valued at USD 18480.76 Million in 2028. 

At what growth rate is Active Cosmetics Market expected to grow in the forecast period?

During 2023-2028, Active Cosmetics Market is expected to grow at CAGR of 12.89 %.

Which Region dominates the Active Cosmetics Market?

Europe contributes the largest revenue share in the Active Cosmetics Market.

Which are the leading companies in the Active Cosmetics Market?

The leading companies in Active Cosmetics Market are Givaudan, Croda International, L’Oréal SA, International Flavors & Fragrances Inc., Shiseido, Symrise AG, BASF SE, Beiersdorf AG, Lubrizol, Casida GmbH

At what rate will China Active Cosmetics Market Grow?

During 2023-2028, China Active Cosmetics Market is expected to grow at a CAGR of 15.56%.

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