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Global Retail Media Market (2024 Edition): Analysis By Platform (In-store, Online), By Advertising Format, By Application, By Region, By Country: Market Insights and Forecast (2020-2030)
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Executive Summary
Azoth Analytics has released a research report titled “Global Retail Media Market (2024 Edition)” which provides a complete analysis of the Global Retail Media industry in terms of market segmentation By Platform (In-store, Online), Advertising Format (Search Ads/Sponsor Offers, Display Ads, and External Ad Networks), Application (E-Commerce, Pharma & Beauty, Food, Telecom, and Others), By Region, By Country: Market Insights and Forecast (2020-2030) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.
The report analyses the Retail Media by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, United Kingdom, Germany, France, Italy, Spain, China, Japan, South Korea). The Global Retail Media showcased growth at a CAGR of 4.49% during 2020-2023. The market was valued at USD 115 Billion in 2023 which is expected to reach USD 231.28 Billion in 2030. The market for Retail Media has been growing rapidly in recent years, as e-commerce has significantly increased the reach and accessibility of retail media platforms. With more consumers shopping online, retailers have recognized the need to expand their advertising channels to capture this audience.
The global market has experienced a significant increase in demand over recent years. This growth can be attributed to various factors, including advancements in technology, changing consumer behavior, and the rise of e-commerce. Advancements in technology have played a crucial role in the growth of the market. The proliferation of smartphones and the increasing use of the internet have made it easier for consumers to research products, compare prices, and make purchases online. Retailers have adapted to this shift by investing in digital platforms to provide a seamless shopping experience for their customers. Additionally, the rise of e-commerce has given retailers access to vast amounts of consumer data, which can be used to create more personalized and targeted advertising campaigns.
Retail media provides an opportunity for advertisers to access valuable first-party data from retailers, which can be used to create targeted and personalized advertising campaigns. This data-driven approach has become increasingly popular among advertisers, as it allows for more efficient and effective marketing strategies. The way consumers shop has changed dramatically over the years, with more people relying on online research and reviews before making a purchase. Retail media allows retailers to connect with these consumers during their decision-making process, providing valuable information and influencing their choices. Advertisers are increasingly seeking more transparency and control over their advertising spend. Retail media offers a more transparent and accountable advertising environment, as it allows advertisers to target specific audiences and measure the effectiveness of their campaigns.
The pandemic has altered consumer behavior, with people becoming more price-sensitive and focused on essential goods. Retail media platforms have adapted by offering targeted promotions, personalized content, and value-added services to attract and retain customers. With increased digital activity, retailers have gained access to more consumer data, which they can use to create more effective and targeted advertising campaigns. This has further fueled the growth of the retail media market. The pandemic has disproportionately affected small businesses, many of which have struggled to adapt to the digital landscape and compete with larger retailers in the retail media market.
The increasing demand for in-store retail media market signifies a growing trend in which businesses are leveraging their physical store spaces to engage with customers through various advertising and promotional methods. Several factors, including advancements in technology, evolving consumer behaviors, and the need for businesses to adapt to a rapidly changing market landscape is infusing growth in the market.
Additionally, proliferation of mobile devices and the increasing reliance on technology in everyday life with consumers being more connected than ever, and businesses recognizing the importance of integrating digital elements into their in-store experiences is catering to these changing habits.
Scope of the Report:
• The report analyses the Retail Media Market by Value (USD Million).
• The report analyses the Retail Media Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, United Kingdom, Germany, France, Italy, Spain, China, Japan, South Korea).
• The report analyses the Retail Media Market by Platform (In-store, Online).
• The report presents the analysis of Retail Media Market for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
• The report analyses the Retail Media Market by advertising format (Search Ads/Sponsor Offers, Display Ads, External Ad Networks).
• The report analyses the Retail Media Market by application (E-Commerce, Pharma & Beauty, Food, Telecom, Others).
• The key insights of the report have been presented through the frameworks of SWOT. Also, the attractiveness of the market has been presented by region, by platform, by advertising format, & by application.
• Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Carrefour Links, Tesco's Dunnhumby, Walmart Connect, Best Buy Advertising, Amazon Advertising, Instacart Ads, GIG Retail, eBay Advertising, Kroger Precision Marketing, and Target Media Network.
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