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United States Dating Application Market (2023 Edition) - Analysis By Age Group (18-25, 25-34, 35-50, >50 Years), Gender, By Subscription Plan: Market Size, Insights, Competition, Covid-19 Impact and Forecast (2023-2028)

Category: Consumer Goods and Services

Publish Date: April 2023

No. of Pages: 90

Format: Pdf

  • USD

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What is Dating Application?

Dating apps are software programs created to help people connect for dates and maybe long-term relationships. They come with algorithms based on user age, intended partner gender, location, and other variables that are downloaded onto smartphones. They can help people who might not have otherwise encountered each other develop enjoyable, satisfying relationships. 

For example, apps such as Bumble, Coffee Meets Bagel, eHarmony, Hinge, Match, OkCupid, and Tinder, etc. are designed to let people view pictures and profiles of subscribers that the app's algorithm determines are a possible match.

 Dating Application Market Overview

Global Dating Application Market attained a market value of USD 7146.95 Million in 2021 witnessing a growth of 6.54% during 2018-2021. This market is expected to grow with a CAGR of 7.33% and is estimated to reach up to USD 11,654.13 Million in 2028. One of the most significant reasons driving the market expansion during the forecast period is the significant rise in the use of online dating apps like Tinder, Match Group, and others among the young population. Online dating applications and platforms are increasingly popular as social networking sites play an increasingly important role in navigating and tracking romantic relationships among people. Additionally, the industry has several opportunities to expand as a result of the rising internet penetration rate and the expanding smartphone user base. 

United States Dating Application Market attained a market value of USD 3378.58 Million in 2021 witnessing a growth of 5.21% during 2018-2021. The rise in internet users and a significant increase in the number of single people in the US are driving the market for dating apps. People are going online more frequently as technology evolves quickly. A large part of the increase in online daters is attributed to modern dating applications. 

Rising Number of Dating Apps and Acceptance among Users 

Dating is one of the fastest-growing verticals on mobile. In 2020, 270 million adults used dating apps worldwide, which is almost double the number from five years ago. In the U.S. alone, 39% of couples in 2019 said they met online. This number is set to continue growing as the volume of 18-29-year-olds joining dating apps to meet romantic partners is increasing. One of the niches on mobile with the greatest growth is dating. Approximately twice as many adults used dating apps in 2020 as five years back. n 2020, 270 million adults used dating apps worldwide. Most of married couples in the United States simply claimed to have met online in 2019. As more 18 to 29-year-olds use dating apps to find romantic partners, this number is expected to rise in the future. 

Similar to Instagram and TikTok's social media feeds, the majority of applications have also introduced videos to their platforms. This feature specifically caters to Gen Z, who want more information than simply a person's bio when deciding whether to swipe or like. This is common on social networking apps, the purpose of including short-form flicks is not always for enjoyment; rather, it is to empower users to interact with others, locate matches, and find romantic partners who have similar interests. Going social is one of the main features that will drive growth for dating apps in the future. 

Large Scale Single Population 

The decline in marriage among adults in their peak years of employment is the key factor contributing to the rise in the single population. The percentage of people who are cohabiting has increased at the same time, but it hasn't been enough to make up for the fall in marriage, which is why there has been an overall decline in marriages.  While some adults who were previously married (those who are separated, divorced, or widowed) are included in the unpartnered population, this population has been from an increase in the number of people who have never been married.

Prime-working-age single persons are somewhat younger than their peers who are married or living with a partner in terms of their socioeconomic status. Adults who are single and between the ages of 25 and 54 are most likely to use online dating services to find a love partner. According to the Census Report, 122 million Americans are either divorced, widowed, or have never been married as of 2021. Lifelong single individuals, sometimes known as "never married" persons, will make up a large population in 2021. The rise in the number of single adults isn't only a result of general anti-marriage attitude; rather, improvements in the standard of living, like easier access to education, greater economic opportunity, and social security, are giving more Americans the chance to part ways with traditional. 

Segment-Wise Insights

Quarterly Subscription Plan segment accounts for USD 1730.17 Million in 2021

There has been a significant rise in quarterly subscription plans over the past few years as a result of the success of multiple online dating apps. The majority of customers choose quarterly subscriptions. This has driven key players in the industry for online dating services to develop appealing promotions for this plan to raise the subscription numbers. For instance, customers who choose a quarterly membership after more than one iteration receive lucrative offers from Tinder and eHarmony.

25-34 years segment has the highest share in Dating Application Market

The majority of millennials find their partner on an online dating app. Additionally, some individuals are ambitious and favor committed relationships over monogamous relationships. Therefore, online dating platforms like Tinder make for a perfect setting. Because of this, dating services are very common among persons between the ages of 25 and 34.

Competitive Landscape

U.S. Dating Application Market is fragmented with top 10 companies and apps accounting for a significant revenue share in the year 2021. Leading companies and brands in the market are executing different strategies and partnerships to strengthen their foothold and increase their competitiveness and product offerings in the market.

Leading players in the market include Match Group, Inc., Bumble Inc., Spark Networks SE, eHarmony, etc. to hold a large share in U.S. market. The online dating market will probably start concentrating more on revenue potential than user growth. 

Leading companies in the Global Dating Application Market include:

  • Match Group, Inc.
  • Bumble Inc.
  • Spark Networks SE
  • eHarmony
  • Ashley Madison
  • Clover Inc.
  • Cupid Media Pty Ltd.
  • Her
  • Coffee Meets Bagel
  • Happn

Recent News in the Dating Application Market

  • In February 2022, Bumble announced its first acquisition. Bumble acquired Fruitz which is a French dating app. This strategy was adopted by Bumble to expand its footprint in Canada and Western Europe.
  • In May 2018, Badoo announced the launch of a new feature in its application. This application enables the user to chat face-to-face on live video.


Segmentations in the Report

By Subscription Plan

  • Annually
  • Quarterly
  • Monthly

By Gender

  • Male
  • Female

By Age

  • 18-24 years
  • 25-34 years
  • 35-50 years
  • Above 50 years


Frequently Asked Question

What is the expected market value of the Dating Application Market in 2028?

U.S. Dating Application Market is expected to be valued at USD 5057.82 Million in 2028. 

At what growth rate is Dating Application Market expected to grow in the forecast period?

During 2023-2028, Dating Application Market is expected to grow at a CAGR of 6.00%.

Which are the leading companies in the Dating Application Market?

Leading players in the market include Match Group, Inc., Bumble Inc., Spark Networks SE, eHarmony, etc. to hold a large share in the U.S. market.

At what rate will Global Dating Application Market Grow?

During 2023-2028, Global Dating Application Market is expected to grow at a CAGR of 7.33%.



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